Tuesday, September 26, 2006

Xbox 360 Ad in India

Interesting ad campaign

'Porok' is a sport played in certain parts of rural India. It is weird and wonderful because one has to adopt the stance of a fighter cock and head butt the opponent out of the circle. So we took this sport and blew it out of proportion to denote the power of gaming.

Good job with the gibberish :-)

The spoken tongue in the spot is absolute gibberish. We mixed most of the Indian languages up to get people guessing as to what the language was. The last line actually means "Porok afternoon cock horn, eunuch inside big bangle insect."

later...

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